Landscaping Digital Marketing Services
We help landscaping companies grow their business with proven digital marketing strategies. Our services are designed specifically for the landscaping industry—we understand your seasonal cycles, your local competition, and what makes customers choose one landscaper over another.
Our Services
SEO
Get found on Google when homeowners search for landscaping services. Long-term visibility that generates free traffic month after month.
Learn More →Paid Advertising
Drive immediate leads with targeted Google Ads campaigns. Start getting phone calls within days of launch.
Learn More →Website Development
Professional websites that showcase your work, load fast, and convert visitors into customers. Mobile-responsive and SEO-optimized.
Learn More →Why Choose Us?
Most marketing agencies work with dozens of industries. We focus exclusively on landscaping companies. This specialization means we understand your business, your customers, and what actually works to generate leads and book jobs.
- Industry expertise: We've tested what works for landscapers and what doesn't
- Proven results: Our clients see increased leads, more phone calls, and booked jobs
- Full transparency: You'll know exactly what we're doing and how it's performing
- Landscaping-focused: Every strategy is tailored to your industry, not generic business advice
Real Results: The Yard Experts Case Study
When we began working with The Yard Experts, a landscaping company in Queen Creek, AZ, they were averaging roughly 5 to 9 leads per month from Google. Despite offering strong local services, their website was not ranking for the terms that mattered most, and their ad spend was not producing consistent results. Our goal was to completely restructure their online presence, optimizing both paid and organic channels, to create a predictable, scalable system that generated real inbound leads, not just clicks.
Results in 6 Months
High-Quality Leads Acquired
How We Did It
1. Data Analysis & Campaign Restructuring
The first step was analyzing their data through Google Ads, GA4, and Search Console. We noticed that much of their budget was being spent on irrelevant or low-intent searches due to overly broad targeting. We rebuilt their Google Ads campaign from scratch, focusing on exact and phrase match keywords tied directly to their revenue-driving services like tree trimming, yard cleanup, and lawn maintenance. We also developed a robust negative keyword list to filter out non-commercial queries such as "jobs," "DIY," or "consulting." This shift immediately improved ad efficiency, driving higher-quality traffic without increasing budget.
2. Local SEO Optimization
Once the paid structure was refined, we turned to local SEO. The Yard Experts already had service-area pages, but they were not fully optimized for geographic relevance. Using SEMrush, we conducted keyword research across all surrounding markets, including Queen Creek, Gilbert, Chandler, Mesa, and San Tan Valley, to identify what people were actually searching for in each city. From there, we created service-city pages that strategically combined their services with those location-specific keywords (for example, "Tree Trimming Gilbert AZ" or "Landscape Maintenance Chandler AZ"). These new pages were internally linked to the existing service-area structure, ensuring Google could crawl and index them as a unified network of local authority pages.
3. On-Page SEO & Conversion Optimization
We also refined their on-page SEO by writing optimized H1s, meta descriptions, and FAQ sections for each city page. Each page featured unique CTAs, high-quality visuals, and schema markup to boost click-through rates. We then integrated reviews and trust signals directly on the pages to help convert visitors once they landed. These updates made The Yard Experts stand out not just in rankings, but in conversion performance, turning page views into booked jobs.
4. Paid Advertising Strategy
On the paid side, we implemented Google Ads and Local Services Ads (LSAs) simultaneously. We structured ad groups by location and service, wrote ad copy emphasizing reliability and family-owned values, and tested multiple responsive ad variations. The campaign ran at an efficient $55/day spend, maintaining an average CPC of about $5 to $6 while steadily improving conversion rates. We tracked all performance metrics through GA4 and SEMrush, allowing us to attribute leads to exact keywords, ad groups, and landing pages with precision.
Proof of Results
6 Months Before
6 Months After
Google Ads Performance: 1.99K Clicks, 217.56 Conversions
Google Visibility Growth
How We Did It
Client Testimony
Ready to See Similar Results for Your Landscaping Business?
We specialize in helping landscaping companies generate predictable, high-quality leads through proven digital marketing strategies. Let us show you how we can transform your online presence.
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