Landscaping SEO
Get found on Google when homeowners search for landscaping services. Long-term visibility that generates free traffic month after month.
What is Landscaping SEO?
Landscaping SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in Google search results when homeowners search for landscaping services in your area. Unlike paid advertising, SEO provides long-term, organic visibility that generates free leads month after month.
Why Landscapers Need SEO
Most landscaping companies rely on word-of-mouth and referrals. While those are valuable, they limit your growth potential. Here's what happens when you add landscaping SEO to your marketing strategy:
- Show up in local searches: When homeowners search "landscaper near me" or "lawn care [your city]", your business appears at the top of results
- Generate free leads: Unlike paid ads, SEO traffic is free once you rank
- Build long-term visibility: SEO results compound over time, bringing more leads each month
- Compete with larger companies: Level the playing field against franchises with bigger ad budgets
- Target high-intent customers: People searching for landscaping services are ready to hire
How Landscaping SEO Works
Our landscaping SEO services focus on three key areas:
1. Local SEO Optimization
We optimize your Google Business Profile, create location-specific content, and build local citations to help you rank for searches like "landscaping services [your city]" and "lawn maintenance near me."
2. On-Page SEO
We optimize your website's content, titles, meta descriptions, and structure to match what homeowners are searching for. This includes keyword research specific to the landscaping industry.
3. Content Marketing
We create blog posts, guides, and resources that position you as the local landscaping expert. This content helps you rank for more keywords and builds trust with potential customers.
What Makes Our Landscaping SEO Different
Unlike generic SEO agencies, we specialize exclusively in landscaping SEO. This means:
- We understand which keywords actually convert for landscapers (not just ones that sound good)
- We know your seasonal business cycles and plan content accordingly
- We create content that speaks to homeowners' real concerns about their yards
- We track metrics that matter: phone calls, quote requests, and booked jobs—not just website visits
- We have tested what works for landscapers and what does not, so you do not waste money on experiments
Landscaping SEO Results
Our landscaping SEO clients see:
- Increased organic traffic from homeowners searching for landscaping services
- More phone calls and quote requests from Google searches
- Higher rankings for local landscaping keywords
- Long-term, sustainable lead generation
Real Results: The Yard Experts Case Study
When we began working with The Yard Experts, a landscaping company in Queen Creek, AZ, they were averaging roughly 5 to 9 leads per month from Google. Despite offering strong local services, their website was not ranking for the terms that mattered most, and their ad spend was not producing consistent results. Our goal was to completely restructure their online presence, optimizing both paid and organic channels, to create a predictable, scalable system that generated real inbound leads, not just clicks.
Results in 6 Months
High-Quality Leads Acquired
How We Did It
1. Data Analysis & Campaign Restructuring
The first step was analyzing their data through Google Ads, GA4, and Search Console. We noticed that much of their budget was being spent on irrelevant or low-intent searches due to overly broad targeting. We rebuilt their Google Ads campaign from scratch, focusing on exact and phrase match keywords tied directly to their revenue-driving services like tree trimming, yard cleanup, and lawn maintenance. We also developed a robust negative keyword list to filter out non-commercial queries such as "jobs," "DIY," or "consulting." This shift immediately improved ad efficiency, driving higher-quality traffic without increasing budget.
2. Local SEO Optimization
Once the paid structure was refined, we turned to local SEO. The Yard Experts already had service-area pages, but they were not fully optimized for geographic relevance. Using SEMrush, we conducted keyword research across all surrounding markets, including Queen Creek, Gilbert, Chandler, Mesa, and San Tan Valley, to identify what people were actually searching for in each city. From there, we created service-city pages that strategically combined their services with those location-specific keywords (for example, "Tree Trimming Gilbert AZ" or "Landscape Maintenance Chandler AZ"). These new pages were internally linked to the existing service-area structure, ensuring Google could crawl and index them as a unified network of local authority pages.
3. On-Page SEO & Conversion Optimization
We also refined their on-page SEO by writing optimized H1s, meta descriptions, and FAQ sections for each city page. Each page featured unique CTAs, high-quality visuals, and schema markup to boost click-through rates. We then integrated reviews and trust signals directly on the pages to help convert visitors once they landed. These updates made The Yard Experts stand out not just in rankings, but in conversion performance, turning page views into booked jobs.
4. Paid Advertising Strategy
On the paid side, we implemented Google Ads and Local Services Ads (LSAs) simultaneously. We structured ad groups by location and service, wrote ad copy emphasizing reliability and family-owned values, and tested multiple responsive ad variations. The campaign ran at an efficient $55/day spend, maintaining an average CPC of about $5 to $6 while steadily improving conversion rates. We tracked all performance metrics through GA4 and SEMrush, allowing us to attribute leads to exact keywords, ad groups, and landing pages with precision.
Proof of Results
6 Months Before
6 Months After
Google Ads Performance: 1.99K Clicks, 217.56 Conversions
Google Visibility Growth
How We Did It
Client Testimony
Ready to See Similar Results for Your Landscaping Business?
We specialize in helping landscaping companies generate predictable, high-quality leads through proven digital marketing strategies. Let us show you how we can transform your online presence.
Get Started Today
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Frequently Asked Questions
How long does it take to see results from landscaping SEO?
SEO is a long-term strategy. Most landscaping companies start seeing results in 3-6 months, with significant improvements in 6-12 months. Results compound over time as your rankings improve.
Will SEO work for my local landscaping business?
Yes! Local SEO is especially effective for landscaping companies because homeowners search for services in their specific area. We optimize your website to rank for local searches like "landscaper near me" and "[your city] landscaping services."
How much does landscaping SEO cost?
SEO pricing varies based on your goals, competition level, and service area. We create custom SEO plans that fit your budget and timeline. Contact us for a free consultation and custom quote.