About Us
A specialized digital marketing agency built exclusively for landscaping companies.
Who We Are
Landscape Digital Marketing is a specialized digital marketing agency built exclusively for landscaping companies. We understand that your business has unique needs, seasonal cycles, and local competition that generic marketing agencies simply don't grasp.
Built for Landscaping Businesses
We created this agency because we saw too many landscaping companies struggling with marketing agencies that treated them like any other business. Landscaping isn't like other industries—you have seasonal peaks and valleys, local competition that changes by the block, and customers who need immediate solutions.
Why Our Niche Focus Matters
When you work with a generic agency, you get generic strategies. When you work with us, you get marketing strategies that are specifically designed for landscaping companies. We know:
- Which keywords actually convert for landscapers (not just ones that sound good)
- How to plan campaigns around your seasonal business cycles
- What content resonates with homeowners looking for landscaping services
- How to track metrics that matter: phone calls, quote requests, and booked jobs
- What works for landscapers and what doesn't (so you don't waste money on experiments)
Our Differentiation
Unlike generic agencies that work with dozens of industries, we focus exclusively on landscaping. This specialization means every strategy, every campaign, and every piece of content is tailored to your industry. We've tested what works for landscapers, and we bring that expertise to every client.
We're not here to give you generic business advice. We're here to help you get found by homeowners, generate qualified leads, and book more jobs.
Real Results: The Yard Experts Case Study
When we began working with The Yard Experts, a landscaping company in Queen Creek, AZ, they were averaging roughly 5 to 9 leads per month from Google. Despite offering strong local services, their website was not ranking for the terms that mattered most, and their ad spend was not producing consistent results. Our goal was to completely restructure their online presence, optimizing both paid and organic channels, to create a predictable, scalable system that generated real inbound leads, not just clicks.
Results in 6 Months
High-Quality Leads Acquired
How We Did It
1. Data Analysis & Campaign Restructuring
The first step was analyzing their data through Google Ads, GA4, and Search Console. We noticed that much of their budget was being spent on irrelevant or low-intent searches due to overly broad targeting. We rebuilt their Google Ads campaign from scratch, focusing on exact and phrase match keywords tied directly to their revenue-driving services like tree trimming, yard cleanup, and lawn maintenance. We also developed a robust negative keyword list to filter out non-commercial queries such as "jobs," "DIY," or "consulting." This shift immediately improved ad efficiency, driving higher-quality traffic without increasing budget.
2. Local SEO Optimization
Once the paid structure was refined, we turned to local SEO. The Yard Experts already had service-area pages, but they were not fully optimized for geographic relevance. Using SEMrush, we conducted keyword research across all surrounding markets, including Queen Creek, Gilbert, Chandler, Mesa, and San Tan Valley, to identify what people were actually searching for in each city. From there, we created service-city pages that strategically combined their services with those location-specific keywords (for example, "Tree Trimming Gilbert AZ" or "Landscape Maintenance Chandler AZ"). These new pages were internally linked to the existing service-area structure, ensuring Google could crawl and index them as a unified network of local authority pages.
3. On-Page SEO & Conversion Optimization
We also refined their on-page SEO by writing optimized H1s, meta descriptions, and FAQ sections for each city page. Each page featured unique CTAs, high-quality visuals, and schema markup to boost click-through rates. We then integrated reviews and trust signals directly on the pages to help convert visitors once they landed. These updates made The Yard Experts stand out not just in rankings, but in conversion performance, turning page views into booked jobs.
4. Paid Advertising Strategy
On the paid side, we implemented Google Ads and Local Services Ads (LSAs) simultaneously. We structured ad groups by location and service, wrote ad copy emphasizing reliability and family-owned values, and tested multiple responsive ad variations. The campaign ran at an efficient $55/day spend, maintaining an average CPC of about $5 to $6 while steadily improving conversion rates. We tracked all performance metrics through GA4 and SEMrush, allowing us to attribute leads to exact keywords, ad groups, and landing pages with precision.
Proof of Results
6 Months Before
6 Months After
Google Ads Performance: 1.99K Clicks, 217.56 Conversions
Google Visibility Growth
How We Did It
Client Testimony
Ready to See Similar Results for Your Landscaping Business?
We specialize in helping landscaping companies generate predictable, high-quality leads through proven digital marketing strategies. Let us show you how we can transform your online presence.
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