Landscaping Ads
Drive immediate leads with targeted Google Ads campaigns. Start getting phone calls within days of launch.
What are Landscaping Ads?
Landscaping ads are paid advertising campaigns on Google that target homeowners actively searching for landscaping services. Unlike SEO, paid ads deliver immediate results—you can start getting leads within days of launching your campaign.
Why Landscapers Need Paid Advertising
While SEO builds long-term visibility, paid advertising fills your schedule faster. Here's why landscaping ads are essential:
- Immediate results: Start getting phone calls and quote requests within days of launching
- Target active searchers: Show up when homeowners are actively looking for landscaping services
- Control your budget: Set daily or monthly budgets and only pay when someone clicks
- Test and optimize: Quickly test different messages and offers to find what works best
- Fill seasonal gaps: Ramp up ads during slow seasons when referrals dry up
Types of Landscaping Ads We Manage
1. Google Ads (Search Ads)
We create and manage Google Ads campaigns that appear when homeowners search for landscaping services. You only pay when someone clicks your ad, and we optimize campaigns to maximize phone calls and quote requests.
2. Google Local Service Ads
Local Service Ads appear at the very top of Google search results with a "Google Guaranteed" badge. These ads are especially effective for landscaping companies because they show your phone number prominently and build immediate trust.
How Our Landscaping Ads Generate Leads
Our paid advertising strategy for landscapers includes:
- Keyword targeting: Bid on keywords like "landscaper near me," "lawn care services," and "[your city] landscaping"
- Geographic targeting: Show ads only to people in your service area
- Ad copy optimization: Test different headlines and descriptions to maximize clicks and conversions
- Landing page optimization: Create dedicated pages that convert visitors into leads
- Conversion tracking: Track phone calls, quote requests, and booked jobs to measure ROI
What Makes Our Landscaping Ads Different
Most ad agencies treat landscaping companies like any other business. We specialize in landscaping ads, which means:
- We understand which keywords convert for landscapers (not just ones with high search volume)
- We know your seasonal cycles and adjust campaigns accordingly
- We create ad copy that speaks to homeowners' real concerns about their yards
- We optimize for phone calls and quote requests—not just clicks
- We have tested what works for landscapers and what does not, so you do not waste money
Landscaping Ads ROI
Our landscaping ad clients typically see:
- Phone calls and quote requests within days of launch
- Cost per lead that is competitive with other marketing channels
- Increased booked jobs and revenue
- Full transparency on ad spend and results
Real Results: The Yard Experts Case Study
When we began working with The Yard Experts, a landscaping company in Queen Creek, AZ, they were averaging roughly 5 to 9 leads per month from Google. Despite offering strong local services, their website was not ranking for the terms that mattered most, and their ad spend was not producing consistent results. Our goal was to completely restructure their online presence, optimizing both paid and organic channels, to create a predictable, scalable system that generated real inbound leads, not just clicks.
Results in 6 Months
High-Quality Leads Acquired
How We Did It
1. Data Analysis & Campaign Restructuring
The first step was analyzing their data through Google Ads, GA4, and Search Console. We noticed that much of their budget was being spent on irrelevant or low-intent searches due to overly broad targeting. We rebuilt their Google Ads campaign from scratch, focusing on exact and phrase match keywords tied directly to their revenue-driving services like tree trimming, yard cleanup, and lawn maintenance. We also developed a robust negative keyword list to filter out non-commercial queries such as "jobs," "DIY," or "consulting." This shift immediately improved ad efficiency, driving higher-quality traffic without increasing budget.
2. Local SEO Optimization
Once the paid structure was refined, we turned to local SEO. The Yard Experts already had service-area pages, but they were not fully optimized for geographic relevance. Using SEMrush, we conducted keyword research across all surrounding markets, including Queen Creek, Gilbert, Chandler, Mesa, and San Tan Valley, to identify what people were actually searching for in each city. From there, we created service-city pages that strategically combined their services with those location-specific keywords (for example, "Tree Trimming Gilbert AZ" or "Landscape Maintenance Chandler AZ"). These new pages were internally linked to the existing service-area structure, ensuring Google could crawl and index them as a unified network of local authority pages.
3. On-Page SEO & Conversion Optimization
We also refined their on-page SEO by writing optimized H1s, meta descriptions, and FAQ sections for each city page. Each page featured unique CTAs, high-quality visuals, and schema markup to boost click-through rates. We then integrated reviews and trust signals directly on the pages to help convert visitors once they landed. These updates made The Yard Experts stand out not just in rankings, but in conversion performance, turning page views into booked jobs.
4. Paid Advertising Strategy
On the paid side, we implemented Google Ads and Local Services Ads (LSAs) simultaneously. We structured ad groups by location and service, wrote ad copy emphasizing reliability and family-owned values, and tested multiple responsive ad variations. The campaign ran at an efficient $55/day spend, maintaining an average CPC of about $5 to $6 while steadily improving conversion rates. We tracked all performance metrics through GA4 and SEMrush, allowing us to attribute leads to exact keywords, ad groups, and landing pages with precision.
Proof of Results
6 Months Before
6 Months After
Google Ads Performance: 1.99K Clicks, 217.56 Conversions
Google Visibility Growth
How We Did It
Client Testimony
Ready to See Similar Results for Your Landscaping Business?
We specialize in helping landscaping companies generate predictable, high-quality leads through proven digital marketing strategies. Let us show you how we can transform your online presence.
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Frequently Asked Questions
How quickly will I see results from landscaping ads?
Paid advertising delivers immediate results. Most landscaping companies start getting phone calls and quote requests within 1-3 days of launching their campaigns. Results improve as we optimize based on performance data.
How much should I spend on landscaping ads?
Ad spend depends on your goals, competition, and service area. We typically recommend starting with $1,000-$3,000 per month for local landscaping companies, but we will create a custom budget based on your needs and goals.
Will I get quality leads from paid ads?
Yes! We optimize our landscaping ad campaigns to target high-intent customers who are actively searching for landscaping services. We track phone calls, quote requests, and booked jobs to ensure you are getting quality leads that convert.